Salespeople: Longer Cycle? Multiple Buyers? By Steve Herzog Here’s an interesting question for sales professionals: What counts as a “big opportunity” in your world? Think of a specific prospect. If the answer you just came up with involved a single decision-maker and a sales cycle of less than, say, 12 weeks, congratulations. Your selling world … Read more
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Why Strategy Matters More ThanEver…Building a Plan to Thrive By Eric Kurjan In my previous article – “Determining Your Go-Forward Business Strategy in a COVID-19 World” – CSCNetwork Magazine Q4, 2020, I shared a perspective of how organizations can get back on track. We examined the phases that independent laundries were experiencing and offered several … Read more